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Role Overview
We're looking for a creative content storyteller to develop and execute Alloy Charge's content marketing strategy. You'll educate and inspire potential customers about solar energy and our solutions through compelling content across multiple channels.
Responsibilities
- Write blog posts, articles, and website content that explains solar technology and its practical applications for homes, farms, and mobile living.
- Create and manage social media campaigns across Facebook, Instagram, YouTube, and LinkedIn to build brand awareness, generate leads, and foster community engagement.
- Develop and execute email marketing campaigns to nurture leads and convert them into customers.
- Collaborate with the design team to create visually appealing content that communicates technical concepts clearly.
- Monitor and analyze content performance using website analytics and social media insights to optimize strategy.
- Track industry trends and identify new content opportunities to position Alloy Charge as a thought leader in off-grid solar.
Requirements
- Education: Bachelor's degree in Marketing, Communications, or a related field preferred.
- Experience: 3+ years in content marketing or a related field, with a proven track record of creating engaging, informative content for online platforms.
- Strong understanding of SEO best practices and content marketing strategy.
- Expertise in social media platforms including Facebook, Instagram, and YouTube.
- Excellent writing, editing, and proofreading skills with a focus on clear, concise communication.
- Proficiency with CMS platforms such as WordPress and analytics tools such as Google Analytics.
- Familiarity with email marketing automation platforms (e.g., Mailchimp) is a plus.
- Knowledge of clean energy solutions and current marketing trends.
About Alloy Charge
Alloy Charge Technologies was founded in 2023 with a vision to seamlessly integrate solar, wind, battery storage, and grid power into a unified energy experience. Our team of engineers, programmers, designers, and marketers is building intelligent energy management products from Bengaluru, India.
